How to Reduce WISMO and Missed Deliveries with Apple Wallet Order Tracking

When a customer clicks "buy now," the experience is far from over. In fact, the most emotionally charged part of the journey—“Where is my order?” (WISMO)—is just beginning. Email overload, tracking confusion, and lack of timely updates cause anxiety and flood customer service teams with preventable questions.

Apple Wallet Order Tracking offers a powerful, mobile-native solution to this problem—giving customers real-time delivery notifications right on their iPhone lock screen. No need to search through emails or follow up with support.

This article explores how Apple Wallet Order Tracking helps e-commerce brands reduce WISMO tickets, prevent missed deliveries, and improve post-purchase engagement.

Why WISMO Happens—and Why It Matters

WISMO inquiries remain a top reason customers contact support after purchase, accounting for 18% of queries. The core issues include:

• Emails getting lost in inboxes crowded with an average of 30+ emails per day
• Lack of visibility around delivery progress
• Uncertainty about timing and logistics

These small breakdowns in the customer experience journey can erode trust and impact future purchase decisions.

How Apple Wallet Order Tracking Reduces WISMO

Apple Wallet Order Tracking allows shoppers to:

• Instantly add their order to Apple Wallet from the tracking page
• Receive push notifications for key delivery milestones (shipped, out for delivery, delivered, etc.)
• Tap once from their lock screen to view real-time order status—no login or app required

Fact: Orders added to Apple Wallet generate 4x more tracking page visits than standard email-only communications (Shipup data).

Designed for the Mobile-First Shopper

With 74% of e-commerce activity now happening on mobile, and over 20 million iPhone users in France alone, delivering a seamless mobile experience is no longer optional—it's expected.

Apple Wallet Order Tracking takes advantage of what customers already use every day:

• iPhone lock screens for instant push alerts
• Apple Wallet as a trusted app for boarding passes, payment, and now, order tracking
• A consistent iOS experience—no need to download or learn anything new

Complementing Your Omnichannel Post-Purchase Communication

The best post-purchase experiences are omnichannel. Rather than replacing email, SMS, or WhatsApp, Apple Wallet Order Tracking adds a new layer that reinforces critical delivery information:

ChannelRole in Delivery CommunicationEmailDetailed updates and transactional recordsSMSShort-form delivery alerts across all devicesWhatsAppInteractive notifications and customer dialogueApple WalletReal-time push alerts and live tracking on iPhone

By combining these touchpoints, you improve reach, reduce friction, and ensure updates are never missed—no matter the shopper’s preferred channel.

Real-World Examples

Here’s how different industries are using Apple Wallet Order Tracking to reduce WISMO:

Fashion & Apparel

A customer orders a limited-edition jacket and adds the tracking pass to their Wallet. They receive an alert when it’s out for delivery—right on their lock screen, not buried in an inbox.

Food subscription

Subscription customers know exactly when their monthly package is arriving, thanks to automatic Apple Wallet updates—freeing support from repetitive questions.

Sporting Goods

When a delivery is delayed due to weather, a proactive push notification keeps the buyer informed, preventing frustration and last-minute calls to customer service.

Apple Wallet Order Tracking Benefits

Apple Wallet Order Tracking delivers tangible results for support and CX teams:

• Fewer WISMO tickets
• Higher engagement on tracking pages
• Better mobile experience for iPhone users
• Stronger post-purchase communication
• Improved post-purchase NPS

How to Enable Apple Wallet Order Tracking

Setting up Apple Wallet Order Tracking is fast and seamless via post-purchase solutions like Shipup. Here’s how it works:

Step 1: Activate the Feature in Shipup

• Enable Apple Wallet support in one click (no dev needed).
• Customize the look and feel of the Apple Wallet pass to match your brand.

Step 2: Display the Option on Your Tracking Page

• After placing an order, customers see a “Add to Apple Wallet” button directly on the tracking page.
• With one tap, the pass is added to their Apple Wallet app.

Step 3: Let the Automation Do the Work

• Delivery statuses are updated in real-time via Shipup’s tracking API.
• Push notifications are sent automatically at key milestones (in transit, out for delivery, delivered, delayed, etc.).
• Customers can view their order at any time—no inbox search required.

Result: No manual steps, no need for additional apps, and no pressure on your support team.

Implementing Apple Wallet Order Tracking for your e-commerce is a a small change that brings big improvements to operational efficiency and customer satisfaction.

Reducing WISMO and missed deliveries doesn’t require overhauling your tech stack. With Apple Wallet Order Tracking, you unlock a mobile-native channel that keeps customers informed and reassured—without adding complexity.

It’s a simple feature that delivers powerful results across the post-purchase experience, from improving visibility to boosting customer loyalty.

FAQ

How does Apple Wallet help reduce WISMO-related support tickets?

Apple Wallet Order Tracking:

• Sends automated push notifications (shipped, in transit, out for delivery, delivered)
• Offers 1-tap access to the order status from the lock screen
• Avoids email clutter and login friction

What type of e-commerce can use Apple Wallet Order Tracking

Apple Wallet Order Tracking is available to iPhone users. Android users continue to receive updates via email, SMS, or WhatsApp.

What’s the open rate for Apple Wallet Order Tracking?

Push notifications via Apple Wallet are highly visible, resulting in close to 100% open rates after the pass is added.

What kind of delivery updates do customers receive?

Customers will receive push notifications on their iPhone lock screen for key milestones like:

• Order shipped
• In transit
• Out for delivery
• Delivered
• Delayed

Does Apple Wallet Order Tracking replace email or SMS?

No. It complements them. This is an additional touchpoint, not a replacement—ensuring updates reach customers faster and more visibly.