How BOXRAW transformed post-purchase into a 3rd revenue driver
with a personalized tracking page and real-time notifications
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Challenge & Solution
The challenge
Offer a premium post-purchase experience and consistent with the Withings ecosystem.
Strengthen customer relationships from the first order and relieve the support teams.
The solution
Show ultra-accurate delivery times directly on the product sheets with Smart Delivery Estimate.
Replace standard carrier emails with personalized emails with Shipup email delivery notifications.
The impact of Shipup
3E
main revenue driver thanks to post-purchase marketing emails
+35%
email click rate “Order shipped” and “Package delivered”
100%
fully branded post-purchase emails and tracking page
“A customer's journey to track their order via third-party sites is long, confusing, and completely independent of the brand.
Having the ability to control all the points of contact ourselves would allow us to solve these irritants and, above all, to transform this experience into a real driver of growth.”
The challenge: the break in branding after the purchase
For BOXRAW, the brand's presence stopped at the time of payment. As soon as customers left the site, emails and tracking pages managed by third parties took over, confusing the experience and reducing engagement.
This lack of continuity has not only weakened the link between Boxraw and its customers, but also missed out on valuable opportunities for strengthen loyalty and stimulate repurchase.
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The Solution: Maintain brand identity throughout delivery while creating additional revenue
BOXRAW maintained a consistent brand identity throughout the customer journey thanks to the integration with Klaviyo. The tone, visuals, typography, and messages used in the follow-up emails perfectly reflected the BOXRAW universe. As a result, customers remained immersed in the brand and were redirected to product pages and personalized offers.
Thanks to Shipup, BOXRAW has also set up automated notifications : proactive emails are sent as soon as a delivery incident is detected, which helps to prevent problems before the customer even realizes them.
“Since using Klaviyo to send our emails, we finally have access to accurate data.
Shipup flows are proving to be among our main revenue drivers. Having more control over our emails and bringing customers back to our site has a clear and direct impact on our profits.”
Discover the other testimonies
BOXAW is a British brand dedicated to the world of boxing, which offers much more than just sportswear. She embodies a lifestyle inspired by the discipline, perseverance and elegance of boxers.
