How Micromania increased its conversion rate by 12%
by displaying ultra-precise delivery times on product pages.
Challenge & Solution
The challenge
Display clear, credible, and reliable delivery times to reduce uncertainty.
Create a reassuring post-purchase experience for demanding customers.
Strengthen brand image through personalized post-purchase notifications, without redirecting to carriers.
The solution
Integrate Smart Delivery Estimate (SDE) to generate accurate delivery estimates on product pages.
Customise all delivery notifications (emails) with Micromania's branding, without redirection to carrier sites.
Shipup impact
+12%
conversion rates on product pages.
+1 star
on Trustpilot thanks to delivery notifications.
+56%
open rate for order-tracking emails.
Precise deadlines that trigger the purchase
Thanks to Smart Delivery Estimate, customers are reassured about when they’ll receive their order. Accurate and immediately visible estimates encourages conversion, especially for preorders or major launches.
+12% conversion on product pages
Reassures the customer before purchase
Increase brand trust
“What surprised me the most about Shipup was the level of accuracy of Smart Delivery Estimate.”
Dynamic countdown: a visible and immediate decision-making tool
On some product pages, a countdown shows the remaining time for the order to arrive within the estimated window. This visual cue creates a controlled sense of urgency and nudges customers to purchase.
Accelerated conversion
Enhanced clarity
Subtle but effective “push” effect
A unified, brand-consistent post-purchase experience
All post-purchase notification (shipped, in-transit, delivered) follow Micromania’s visual identity and do not redirect to carrier tracking sites. This consistency strengthens trust and enhances the online brand image.
Coherent brand experience
Improved e-reputation
+1 star Trustpilot point in 3 months
How other teams use Shipup
Micromania-Zing is France’s leading video game retailer, with more than 300 stores and a powerful e-commerce site. A specialist in pre-orders and major launches, the brand offers gamers a smooth shopping experience and consistently reliable delivery.
Gaming
