How Micromania increased its conversion rate by 12%
By displaying ultra-precise delivery times on product pages.
Challenge & Solution
The challenge
Display clear, credible, and reliable delivery times to reduce uncertainty.
Create a reassuring post-purchase experience for demanding customers.
Strengthen brand image through personalized post-purchase notifications, without redirecting to carriers.
The solution
Integrate the Smart Delivery Estimate (SDE) solution to generate accurate delivery estimates on product pages.
Customize all delivery notifications (emails) with Micromania visual codes, without referring to carriers.
The impact of Shipup
+12%
conversion rates on product pages.
+1 stitch
on Trustpilot thanks to notifications.
+56%
the opening rate of delivery notifications by email.
Precise deadlines that trigger the purchase
With Smart Delivery Estimate, Micromania displays ultra-precise delivery times directly on product sheets. Customers know in advance when they will receive their order, which reassures them and promotes conversion, especially during pre-orders or event outings.
+12% conversion on the product pages
Reassures the customer before purchase
Value reliability Of the brand
“What surprised me the most about Shipup was the level of accuracy of Smart Delivery Estimate.”
Dynamic countdown: a visible and immediate decision-making tool
On some product sheets, Micromania activates a countdown timer showing how much time is left for the order to arrive within the estimated range. This visual cue creates a sense of controlled urgency and encourages engagement.
Accelerated conversion
Enhanced clarity
Subtle but effective “push” effect
An experience that reinforces the brand image
All post-purchase communications (shipped, in progress, delivered) are based on Micromania's visual codes, without redirecting to carriers. This consistency reinforces trust and enhances brand identity.
Coherence of the experience
Best online image
+1 Trustpilot point in 3 months
How other teams use Shipup
French leader in video games, Micromania-Zing has more than 300 stores and an efficient e-commerce site. A specialist in pre-orders and event releases, the brand offers a smooth customer experience and reliable delivery times for video game enthusiasts.
Jeu vidéo
