The post-purchase experience. What do French consumers really want?
82% of French consumers would avoid a brand after a bad delivery experience.
France is the 2nd largest European market for e-commerce, with a valuation of 159.9 billion euros in 2023, and a growth of 8.4% in the second quarter of 2024 compared to the same period in 2023 (source: Fevad).
But behind these promising numbers lies a more complex reality. There are many factors that influence e-commerce.
France is distinguished by rigorous privacy laws, increased competition and logistical obstacles, making the e-commerce environment all the more demanding.
82% of French consumers would avoid a brand after a bad delivery experience.
In our study of 1,000 French consumers, discover:
🚚 What does the ideal post-purchase experience look like?
📦 What products do consumers return the most, and why?
💡 How to retain customers after the purchase?
Since 2023, Joseph Thurston has been responsible for content creation at Shipup. He designs high value-added and directly actionable resources for brands that sell online, in order to help them improve their post-purchase experience and transform delivery into a driver of loyalty and growth.
