Webinar: How ba&sh connected tracking, Zendesk, and AI to stop struggling with post-purchase tickets

Every day, retail support teams handle numerous post-purchase tickets: address errors, stuck packages, returns to sender, or carrier incidents.

These requests are often time-consuming. Agents must search for the right information, understand the situation, and draft similar responses, ticket after ticket.

ba&sh takes a different approach.

In this webinar Fanny Tardif, Head of Customer Care at ba&sh, joins Shipup by ZigZag, Klark, and Synolia to show how the brand connects delivery tracking, Zendesk, and artificial intelligence to simplify post-purchase request management.

Discover the end-to-end processing of a post-purchase ticket

Using a real-world case—a return to sender caused by an address error—we walk you through the entire journey, from the customer's first contact to ticket resolution.

You will see how each solution plays its part:

• Shipup by ZigZag pulls tracking information directly into Zendesk, so agents have full context the moment they open a ticket.
• Synolia automates ticket qualification and routing based on reason, language, and channel.
• Klark generates a contextualized, pre-written response that the agent simply needs to review and send.

Together, these tools cover the entire support journey, from incident detection to resolution.

Agenda

• A full demonstration using the "address error" use case
• Insights from ba&sh’s experience
• An overview of the roles played by Shipup by ZigZag, Synolia, and Klark
• A Q&A session with the speakers

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