Customer experience & loyalty
7 min
How to turn delivery tracking emails into a powerful, GDPR-compliant marketing channel?
Once the order has been placed, all of the customer’s attention shifts to delivery tracking. They check their emails to see where their parcel is and feel reassured. Too often reduced to simple transactional messages, these emails can become a powerful marketing lever: boosting engagement, strengthening trust, generating additional sales… all while remaining 100% GDPR compliant.
